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EDITORIAL

How Loam decides what to publish.

Most wellness content cannot show its work. This page is what we hold ourselves to — and where the bright lines are. If you ever read a Loam page that violates one of these rules, please email us. We will fix it.

Updated April 2026·6 min read

By Loam EditorialUpdated April 2026

What every page must do

Every long-form page on the Loam site must meet four criteria before it goes live:

  1. Cite primary sources. When we make a research claim, we link to the actual study — peer-reviewed journal, preprint, or authoritative primary source — not to a blog post that summarises it. Our canonical citation list lives at /research.
  2. State its honest limitations. If the evidence base for a technique is thin, the page says so. We do not launder weak evidence into confident claims.
  3. Name an author. Every page is published with a byline pointing to a real person or to Loam Editorial. Anonymous content does not ship.
  4. Pass a clinician check when relevant. See the section below on YMYL topics.

What we do not do

  • We do not invent credentials. If a page doesn't carry a clinician reviewer's name, that means no clinician reviewed it — not that we've hidden one.
  • We do not fake reviews or ratings. Where we cite app-store ratings, they are real and current. We do not emit aggregateRating structured data unless we have verifiable third-party reviews to back it.
  • We do not publish AI-generated copy without a human author. AI tools assist research, drafting, and editing. The final words are written and reviewed by a human.
  • We do not run affiliate links to competitors. Comparison pages exist because we believe Loam serves a specific user better — they are not monetised on competitor referrals.

The YMYL line

Google calls health and finance content “Your Money or Your Life” (YMYL) — content where bad information can do real harm. We treat the line strictly:

  • General wellness pages (techniques, voices, soundscapes, breathing) are written by Loam Editorial with primary-source citations and an organization byline.
  • Clinical-adjacent pages (anxiety, sleep, grief, ADHD, teens) carry an explicit medical disclaimer and either name a licensed clinician reviewer or state clearly that no clinician has reviewed the page.
  • Pages we will not write at all include: specific medication dosing or interactions, advice for active crisis (we point to professional resources), advice for children's mental health below age 13, content claiming to treat or cure diagnosed conditions.

Update cadence

Every long-form page carries a visible “Updated” date. We re-review pages on a 6–12 month cycle and bump the date when the substance changes. Cosmetic edits don't bump the date — if you see a fresh date, the content has been re-checked against current research.

How to flag an error

If you spot a citation that doesn't support the claim, a claim that the research has moved on from, or a missing safety caveat — please email us at the address on the about page. Real errors get real fixes, quickly.

An example of our standard disclaimer

On any clinical-adjacent page, you will see something like the callout below. This is the model — every variant says the same three things: not medical advice, talk to a clinician, meditation is adjunct not replacement.

This is not medical advice

Loam's content is written for general wellness, not clinical care. If you are managing a diagnosed mental-health condition, a sleep disorder, or taking medication — please talk to your clinician before changing your practice. Meditation is a useful adjunct to treatment, not a replacement. Read our editorial methodology for how we review clinical topics.

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